Use of Foreign Language as Greeting in Restaurants, Especially Chung Gi Wa Restaurant Bandung

Jelita Rabbani; Faleri Dharma Putri

doi:10.62951/momat.v1i3.21

Authors

Jelita Rabbani Tourism Study Program , Stiepar Yapari Bandung
Faleri Dharma Putri Tourism Study Program , Stiepar Yapari Bandung

DOI:

https://doi.org/10.62951/momat.v1i3.21

Keywords:

Foreign Language, Greeting, Culinary, Restaurant

Abstract

The use of foreign languages as greetings at Restaurants Chung Gi Wa in Bandung reflects a smart communications strategy in the hospitality industry . In the context of globalization and customers diversification , using Korean as a foreigner language in greetings offers significant impacts on the restaurant's image , staff-customer interactions , and overalls customers experience . This research employs a qualitative method to analyze how the use of foreign languages , particularly Korean , influences customers perceptions of the restaurants . The findings indicate that using Korean creates an authentic and consistent image with the restaurant's theme , enhancing the appeal for customers seeking a genuine Korean culinary experience . Moreover , staff-customer interactions are positive affected by using foreign languages as greetings , fostering closer and more personalized relationships .

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