I Gusti Made Juniarta et al. 2026. More Rooms, Less Profit: Unveiling OTA Distribution Channels’ Contradictory Hotel Impacts. Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends. 3, 1 (Feb. 2026), 10–23. DOI:https://doi.org/10.62951/momat.v3i1.603.